Maze Marketing Brand System
A design system that ensures consistency across all channels
Company
Maze
Date
Software
Figma
Tag
Brand design, UI design
In June 2023, I was tasked with building a design system for the Marketing Team—a project made possible with the support of Paul, former Brand Designer, and Alberto, former Design System Manager. Together, we established guidelines for the Marketing Team while leading the way for the Product Team's design system.
We established guidelines for typography, accessible colors aligned with WCAG 3.0, and a grid system for consistent spacing, while I also introduced a new illustration style for faster blog asset creation.
Overall, this project was a great opportunity to refine our brand design skills, audit inconsistencies, and implement improvements for the Marketing Team. While some guidelines weren’t adopted, it remained a valuable and collaborative experience.